Wednesday, 17 June 2009

H&M continue to drive footfall into stores

You have to give them credit. H&M know women and how to tempt them into their stores to spend lots of cash! In the past they have collaborated with Stella McCartney, Matthew Williamson, Roberto Cavalli, Viktor & Rolf - even Kylie Minogue and Madonna - but now H&M have secured perhaps the most exciting High Street collaboration of them all. The fashion retailer today announced that their next designer collaboration will be with British accessory giant Jimmy Choo.

The world-famous brand - loved by Jessica Parker's character Carrie in Sex and The City - will be designing a range shoes and bags for H&M, as well as a line of women's clothing that will be designed to match the accessories.

With Jimmy Choo shoes usually selling in excess of £400 and bags over £1,000, the more affordable H&M collection, on sale from November 14 in 200 stores across the world, is likely to create mass hysteria among shoppers! If you thought the chaos associated with a new IKEA store was bad - you aint seen nothing yet!

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