"I feel so sad for him. That's so terrible. That kills me. There were, like, 80 million people everywhere. It's dark, all I see are flashes. Everyone's yelling different things... and I didn't know that was happening. "If you know his name, I will send him a personal apology. I'm horrified. I would never do that. I'm sorry, sweet boy. I would never do that to you, and I would gladly accept your rose if I see you again."
In a PR stunt that could have been straight from a Hollywood film script, Kodak’s appeal to the nation to help a young underdog who thought his luck had run out until Kodak saved the day and make his dreams come true is a PR stunt that really has given Kodak more brand exposure than they could have possibly thought or even bought! Well done Kodak.