Monday, 15 June 2009

I'm Loving It!

Wrong burger brand I know but what a fantastic PR stunt by Burger King to launch Flame, the supposed scent of seduction which smells like flame-grilled beef. This cologne goes on sale in Selfridges today with the non meaty price tag of £4.99.

I say that but I’m hoping that this is more of a PR stunt than a carefully thought out new product development! For most women I know the smell of a burger is not something that boosts their libido but something that has the opposite effect, particularly when their other half rolls in at 2.00am in the morning stinking of takeaway and beer.

Despite cynicism that this a real product launch as opposed to just a PR campaign, Burger King has received substantial coverage across today’s national media the majority of which has responded positively to the news. This is the latest in a long line of successful campaigns for the brand which included ‘Whopper Sacrifice’ a promotional campaign which encouraged consumers to sacrifice friends from their Facebook page in return for redemption vouchers. It also reinforces that these types of PR stunts do work when executed well. And what better piece of prime British rump to launch the campaign than our very own home grown Piers Morgan?

My verdict: Flaming brilliant!

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