Monday, 29 June 2009

Nostalgic foods drive comfortable profits

According to the latest Future Laboratory research; “meals like mum used to make and foods with nostalgic connotations are continuing to prosper in the recession as consumers turn to familiar comfort food in times of economic chaos. School dinner classics are back on the menu in homes across the country.

Sales of arctic rolls are expected to rise by another 5% this year to a total of £284m, Sainsbury’s sales of Fray Bentos steak and mushroom pies have risen 40% year-on-year and Asda’s sales of Bisto have risen by 20% in the same period”.

Cirkle is helping its clients to capitalise on these latest trends, incorporating compelling consumer insights into the creation of relevant and timely PR campaigns such as the Monster Munch re-launch for Walkers, which drove a sales increase of 64% year-on-year, and the Lesley Waters ‘Best of British’ campaign, which is on track to deliver exceptional results for Mission foods.

Watch this space for the latest updates on these campaigns and many more food trends...

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