Tuesday, 7 July 2009

Babies Rollerskate for Evian

It’s one of the most well-recognised advertising campaigns of the last decade, but the Evian babies have never really done it for me. Until now.

The babies are back for a new campaign, and the latest creative is perhaps one of the most well-executed ads I’ve ever seen. It blends the ‘cuteness’ of the babies (the part I’ve always struggled with, but then I’m not target market) with a classic soundtrack (a new remix of Rappers Delight) and some fantastic computer wizardry for a minute-long baby rollerskating extravaganza.

Not convinced? Then check out the new ad below.

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