Friday, 4 September 2009

Is Out-Of-Date Cosmetics Warning a Marketing Ploy?

It’s a story that rears its head every so often in the media and it’s in the news again today: out-of-date cosmetics are putting our health at risk. Ladies (and of course well-groomed men), apparently only one in four of us take any notice of use-by dates on our make-up and toiletries. We are therefore, according to a recent study, putting our health at serious risk.

One beauty expert has claimed: "It is not simply a matter of products no longer performing to optimal standards. Old make-up can be hazardous to our health. Like food, cosmetics can expire and become dangerous to use." So, is it time for us to have a good old rummage around in our make-up bags and throw away our much-loved products that have been lurking around for years?

According to the following, my cosmetic bag needs a little spring clean – are you guilty too? How long they last:
  • Mascara – 3-6 months
  • Blusher – 12 – 18 months
  • Lipstick – 18 months
  • Tinted moisturiser – 12 months
  • Foundation – 6 months
  • Eye shadow – 12 months
  • Liquid eyeliner – 3-6 months
  • Eye pencil – 24 months
  • Shampoo – 24 months
  • However gel – 24 months
Don’t get me wrong, I do think there is some truth in that cosmetics become less effective the older they are, especially those with organic ingredients. However, the extent to which they are a serious risk to our health I’m uncertain. In the back of my mind I can’t help but think it may also be a ploy by the cosmetics industry to give sales a much needed boost during the current economic climate. However, the next time you reach for your trusty mascara will you stop to think how long you’ve actually had it? Although I have my doubts, I still think I will.

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