Wednesday, 11 November 2009

The goose is getting fat… but we’re getting thinner!

Apparently, today is the day women will start their Christmas diets, so chances are there’s going to be a lot less cake in the office than in recent weeks (http://www.cirkleblog.com/2009/10/cirkle-takes-one-more-slice-for-charity.html). Six out of ten women are planning to start getting in shape for the festive season, and particularly for their office parties.

On average, each woman wants to lose 10lb, with 71% hoping to shed the weight with a healthy balanced diet. However, almost one in ten plan to skip the odd meal completely, and another four per cent will cut out breakfast from their daily routine.

This is bad news for British Lion eggs, who did the research. However, it’s provided them with the perfect opportunity to encourage women to consider eggs for breakfast. ‘Research shows that eating eggs for breakfast can help to keep you feeling fuller for longer and therefore can help with weight management,' a spokesman said.

It’s a nice story that’s bound to get plenty of coverage online and in the papers, and a great way of promoting British Lion eggs to an audience who are unlikely to be reading about them otherwise.
So how do you like your eggs in the morning? We’ve got a lot of work to do if we’re going to lose 10lb before our Christmas party in five weeks…

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