Whilst many brands out there may initially jump for joy at the prospect of placing our products on TV in an editorial format, have we thought about what impact this will have on PR? Will this new phenomenon put an end to any ‘free’ product placement that we PRs may have worked so hard to achieve previously?
And furthermore, if the popularity of magazines is reportedly dropping with the ever increasing rise of information being made available via the internet, will consumers now be looking to their favourite TV programme to see what products are hot or will they still rely on the editorial credibility of leading consumer publications?
Let us know your thoughts…
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