Friday, 8 October 2010

Just as Beautiful?

As the debate continues on whether or not catwalks should use size zero models, or if skinny models used in magazines are bad role models for easily influenced younger girls, it’s very refreshing to see the launch of a brand new magazine, called ‘Just as Beautiful’. This magazine is the first of its kind, using only plus sized curvier models. Don’t expect to find stick thin girls, airbrushing or diet tips in this magazine! ‘Just as Beautiful’ is aimed at women who are between a size 14 and 20 and they will not use models that are slimmer than its target audience.

There’s obviously a gap in the market for this type of publication, however, is there a reason for that? Do people aspire to be a size 14 or bigger? Or are we all longing to be that size 8 cover model on the front of Marie Claire? It certainly celebrates the larger woman, illustrating that you don’t have to be skinny to be beautiful. In the appearance-obsessed culture that we live in, I personally think it’s great to be able to open a magazine full of ‘normal’, average sized women, rather than seeing image upon image of false celebrities such as Cheryl Cole and Jessica Simpson. How nice to compare yourself to someone who hasn’t had thousands of pounds spent on their appearance, (no doubt on hair extensions, facials, personal trainers and tooth veneers). More and more magazines are realizing this – take Essentials. Their October issue was crammed full of features on their readers, and this month features a reader on the front cover with her story inside.

‘Just as Beautiful’ say what they want to do is supply a magazine for women who don't want to be made to feel bad about the way they look. They might have interviews from plus size celebrities like Ruth Jones but they are straightforward interviews and don't concentrate on their size. The point of the magazine is not to make such a big deal about women's figures like other magazines do.

As always, there are going to be mixed opinions. Do you feel that you don’t want to read about real women, some of whom could be considered overweight, or do you love the idea of the magazine and think it’s about time we realized that a size zero model is not a healthy body image to live up to?

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