Tuesday, 26 April 2011

A Bitter Sweet Royal Wedding

You can’t do anything at the moment without being bombarded by the Royal wedding, its everywhere: in the papers, on telly, the radio and in the shops. As the nation is gripped by the upcoming nuptials of Kate & Wills, it seems every enterprise is looking to cash in on the moment and generate Royal wedding sales or some shameless PR. And who can blame them, everyone loves a wedding!

It is very amusing to see the plethora of official and un-official royal wedding memorabilia and special edition products that have been launched. But my favourite by far has to be a limited edition beer called ‘Royal Virility Performance’, which contains Viagra, horny goat weed and chocolate, made by controversial Scottish brewer, Brew Dog.

http://www.morningadvertiser.co.uk/news.ma/article/90363?Ntt=royal%2Bwedding&Ntk=All&PagingData=Po_0~Ps_10~Psd_Asc.

Although this tongue in cheek jibe could be considered a little crass by some, it should be noted all proceeds from the 40 limited edition bottles being sold from the brewer’s website on the day of the wedding for £10 each, will go to Centrepoint, one of the charities Prince William supports. While it may leave a bitter taste in the mouth for royalists, you must confess it is a great PR story and a tactic we’ve come to expect from this modern, innovative brewer.

Wherever you are watching have a great Royal Wedding!

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