Tuesday, 26 April 2011

A Bitter Sweet Royal Wedding

You can’t do anything at the moment without being bombarded by the Royal wedding, its everywhere: in the papers, on telly, the radio and in the shops. As the nation is gripped by the upcoming nuptials of Kate & Wills, it seems every enterprise is looking to cash in on the moment and generate Royal wedding sales or some shameless PR. And who can blame them, everyone loves a wedding!

It is very amusing to see the plethora of official and un-official royal wedding memorabilia and special edition products that have been launched. But my favourite by far has to be a limited edition beer called ‘Royal Virility Performance’, which contains Viagra, horny goat weed and chocolate, made by controversial Scottish brewer, Brew Dog.


Although this tongue in cheek jibe could be considered a little crass by some, it should be noted all proceeds from the 40 limited edition bottles being sold from the brewer’s website on the day of the wedding for £10 each, will go to Centrepoint, one of the charities Prince William supports. While it may leave a bitter taste in the mouth for royalists, you must confess it is a great PR story and a tactic we’ve come to expect from this modern, innovative brewer.

Wherever you are watching have a great Royal Wedding!

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