Tuesday, 9 August 2011

The Best of British

Here at Cirkle, we represent a number of British brands, proud to be able to reinforce their iconic status and authentic, well established heritage when liaising with the media. Whether it be household names such as Typhoo, Russell Hobbs and Hovis, or an array of premium seasonal produce such as British Blackcurrants and Jubilee Strawberries, we are passionate about our British brands, largely because they represent the best that Britain has to offer.

Ask a tourist what they most commonly associate with Britain and you can be sure that the Queen, high tea, cucumber sandwiches, the Beatles and a plethora of leading London fashion outlets will rank fairly highly on their list. That was until the riots exploded in London earlier this week, damaging the longstanding reputation that Britain has built and demanding 1,700 police officers to be deployed to manage the chaos.

Only last week were we sat here at Cirkle HQ, reminiscing about our younger days when we would ride around on our bikes during a warm summer evening or camp out in our back garden with friends...contemplating how times had changed. And whilst we do wholeheartedly acknowledge that crime has significantly risen over the last two decades, since when did things decline to such an extent that it became acceptable for the youth of today to spend their evenings rioting through streets, vandalising property and helping themselves to free merchandise, at the cost of poor shop owners and families who have invested years of graft to build their livelihood.

Whilst the Government have pleaded for parents to get in touch with their kids, surely it is these very parents who have raised a generation of hooligans to consider it the norm to join together with their friends and wreak devastation with no real just cause, heading home at night with an array of pricey goods to sell? Whatever happened to good old discipline where youngsters were reprimanded at home for bad behaviour. Or is it just that these parents feel so out of control that they now have to rely on the police force to instigate some form of order?

Sadly this ordeal is not something that we Brits can shy away from, and as the whole world tunes in to Sky News in horror, to witness the war zone that thousands of rioters have created, we ask ourselves...is this what London will now be associated with? Is rioting, looting and hooliganism really the best that Britain now has to offer?

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