Far from being a lesson in self-appreciation, awards are actually a great opportunity to take a step back, ease your foot off the pedal and reflect on the great work being conceived and activated - not only by our own teams but also other agencies in the industry.
We cheered just as loudly when agencies like Burson-Marsteller UK were recognised for their inspired ‘2 minute silence’ campaign as we did when our own name was announced.
There was a feeling of camaraderie and fun on the night. We know from the recent PRCA census that overall, the industry is in a buoyant mood and I think that was evident.
PR is moving up the marketing agenda and stealing budgets from traditional areas of high spend and finally receiving the respect it deserves.
Well done to all who were shortlisted.