Carefully planned to perfection to pull on your heartstrings, it tells the story of a young boy so excited for Christmas, he counts down the days until he can give his parents their gift, rather than open his, with the strap line ‘For gifts you can’t wait to give’. The follow up from last year’s ‘For those who care about showing they care’ campaign has been a huge hit on the internet – trending on Twitter within hours of its launch with over two million views on YouTube to date. But everyone loves a heart-warming story at Christmas…. don’t they?
As popular as it may seem, there will always be critics and the advert has created its fair share of controversy (the backlash was inevitable), with some saying that it is ‘emotionally manipulative’. It appears one of these critics has taken the time to create a spoof of the ad, which is currently going viral…
It seems the John Lewis Christmas advert is turning into an annual tradition. So much so, they are planning on releasing an album featuring all the songs that have appeared in their adverts, including the Ellie Goulding version on Elton John’s ‘Your Song’ and Fyfe Dangerfield’s version of Billy Joel’s She’s Always a Woman.
What do you think? Love it or loathe it?