Wednesday, 29 February 2012

Chav Tranquilizer; Paddy Power hits the headlines again with its latest, shameless publicity stunt

Even as I write this, I still can’t decide if Paddy Power’s latest viral ad demonstrates clever and creative thinking or whether it’s utter rubbish. Either way, over 140,000 people have watched it on You Tube in the last four days since it was posted and it’s warranted a substantial article on the Daily Mail website. So I guess you could say, job done.

The viral ad campaign promises to 'tranquilize chavs' at the Cheltenham Festival in March, taking care of them ‘veterinary style’. In the 40-second video, a hitman stalks the grounds at a racecourse firing tranquilizer darts at unsuspecting members of the public.

They’ve got balls, it’s true. The controversial video adds to a long-line of boundary-trampling awareness campaigns including a huge, Hollywood-style PADDY POWER sign that was erected beside Celtic Manor Golf Course during the Ryder Cup and the ‘blind football’ advert which became the most complained about advert in 2010.

So, whilst the bookmaker could be accused of frittering money on campaigns that get torn down from the public eye before the horse has even had a chance to bolt, everyone’s talking about it...

Thursday, 9 February 2012

Movie Buffs Unite… It’s time to get square-eyed!

The prestigious 84th Annual Academy Awards (that’s ‘The Oscars’ to me and you folks) are well on their way, so get your predictions up on the fridge and a jar of popcorn kernels on stand-by. We here at Cirkle are only too aware of the splendour of the night of accolades, and as you may well know, we host our very own Cirkle Oskars each year to honour the top trade media figures we work with. Just as there’s only one ‘Oscars’, there’s also only one ‘Oskars’ and we’re proud of that. After all, we like any excuse for a pat on the back and a knees up!

If you’re like us, you’ll be trying to cram in a watch of this year’s film nominations; dashing from cinema to mate’s house to DVD store trying to make sure that by the big night itself, you’ll be able to waffle your way though some film criticism and sound, well almost, like you know what you’re talking about. On the 26th February, it’ll be time to sit back and relish the award speeches, the meringue dresses, the jokes and the robberies. Why not host your very own awards night? Champagne and posh frocks are obligatory of course. With such gems up for Best Picture as ‘The Artist’, ‘Hugo’, ‘Tree of Life’ and ‘The Descendants’, it’s tough to say just who will steal the show… but that’s all part of the magic. Enjoy!

Friday, 3 February 2012

Our Loss...The Diet Industries gain...

Every January I am surrounded by the same thing; friends, family and colleagues moaning about their bulging post-Christmas belly and making firm resolutions to shed the pounds and hit the gym.

There is no time like January, where the pressure to lose weight is greater. The dieting industry begins its massive onslaught of propaganda to convince consumers that they cannot begin the year without a firm resolve to change their body weight by joining a gym, buying diet pills and drinks, and beginning a new and “all-improved” diet fad. We see a glut of new diets and weight loss television programmes cashing in on our guilt and we succumb to making news year’s resolutions comprised of unrealistic dieting and exercise promises.

Nevertheless, as we begin the month of February or most recently referred to in the media as "Flabuary" it seems diet and fitness regimes have become a distant memory and many are falling off the wagon with their health and weight loss targets.

Our collective failure to keep our resolutions every year is what the diet industry relies on at this time of year to haul in the biggest portion of their annual profit. It’s basically an industry that thrives on our failure to change.

However, we are all aware of our dieting amnesia and failures but continue to fuel the industry…to be honest the conflation of weight and health are impossible to escape….Perhaps next year we should consider a resolution which focuses on areas of improvement or, if being more healthy really is the goal, consider a resolution which has health, and not simply weight loss, at its core. Hmmm we shall see!