Tuesday, 3 April 2012


That’s one of the initiatives I heard about recently at The Future Laboratory’s trend briefing on The New Sublimity. In our era of digital ubiquity, it seems we’re now seeking ways to regulate digital intrusiveness, especially at work where we crave thinking and contemplation time. The Future Laboratory calls this ‘digital invisibility’ – where we switch off from tablets, laptops, mobiles, Twitter, Facebook, email etc. etc. … and it’s not just at work but airports, the home, holidays (isolation retreats) and hotels … in fact 62% of consumers now don’t want to be contacted on holiday.

But The New Sublimity isn’t about abandoning digital life altogether, it’s about mastering a new on-off way of life
as we increasingly become digital dieters. Forget about cutting transfats, cakes and calories from your diet, it’s now all about dieting from digital and social media overload.

So what would be your contemplation utopia?

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