Wednesday, 27 March 2013

Cirkle - Good Mojo

This week we launched our new website, a new look and a new strapline: Cirkle – good mojo.

Instinctively people’s initial reactions have been extremely positive but the almost immediate question from a few has been – why good mojo?

Disappointingly for some, the answer doesn’t involve Austin Powers, Jim Morrison or have anything to do with Haitian voodoo; rather, it neatly sums up who we are and what we do as an agency.

In terms of who we are… Cirkle is the brainchild of Caroline Kinsey, one of the industry’s most energetic and entrepreneurial leaders of the last ten years. Anyone who has ever met Caroline will know she is the living embodiment of relentlessly good mojo and the agency she has created is, in many ways, a reflection of this.

We have pulled together a bunch of talented people who constantly and consistently display purposefulness, positivity, passion, persuasiveness, endurance and flexibility. People who achieve for themselves and for clients. People who believe in treating suppliers as we like to be treated. People with humility and confidence. People who set out to deliver spellbinding creative as often as possible. People who look for a laugh at the darkest hour.

And while we-would-say-that-wouldn’t-we, we have our own pretty powerful endorsement in the shape of The Holmes Report’s EMEA Award for Employee Engagement Award 2012. An award built on people with good mojo – happy people having influential ideas, doing brilliant work, and persuading all sorts of people to do all sorts of things for clients.

And in terms of what we do? Marshall Goldmsith, renowned US management thinker and author of the book Mojo defines it as having four core pillars, all of which are every bit as easily associated to a brand as to a person.

Identity – knowing who you are and what your role in the world is; achievement – what have you achieved lately?  Have you ‘just’ sold lots of product, or have you given something too?; reputation – who do other people think you are, what do they think you’ve done lately – you can’t have total control of this, but you can maintain or improve it; and acceptance – trying to change or improve things they can realistically change, not stretching themselves too thinly or seeing themselves as bigger than they are.

This is a brilliant summation of what successful contemporary brands and organisations do; and what PR is brilliantly placed to help with. It’s about big challenges and big solutions, having vision and the cojones to succeed.

We have lots of examples of where we’ve helped brands with their mojo, whether the audience is consumer or within the retail environment and we’re committed to doing lots more, some big, some small and some just perfectly-sized.

We’re all about building campaigns based on strong thinking, ingenious creative and impressive, commercial results. Campaigns which achieve something. Which add to our clients’ mojo in some way.

So, that’s why ‘good mojo’ – who we are and what we do.  Hopefully your mojo has risen a little reading this and that maybe you’re thinking we’re an agency you’d like to hire, or to work for, or supply to. If it does, give us a call and maybe we can float each other’s boats.

Nick Woods

Deputy MD

Wednesday, 20 March 2013

The PRCA Gateway Conference: The Future of Communications after Leveson

Being a PR apprentice certainly does have its benefits, and I experienced this on Thursday when I attended the PRCA conference after kindly being given a ticket. With the event being sponsored by YouGov, I was confident that it was going to be a worthwhile experience and it certainly didn’t disappoint
With YouGov statistics showing that the majority of the public think that there should be a new press regulation system but that MPs shouldn’t be involved; it is clear that something needs to be done to resolve the press regulation issue and to help alleviate some of the pressure from the public. Since the Leveson Report was released there has been a sweep of silence across the media landscape suggesting that no one has a quick and easy solution.

Lord Black from the Telegraph Media Group was up first with some interesting views on the future beyond Leveson. Being strongly opinionated myself and enjoying the ability to express my views, I couldn’t agree more with the point he made that if  a state regulation system was instated that the consequences would fundamentally damage free press and ultimately freedom of speech.

Half an hour into the conference, the subject of social media has already popped its head up, unsurprisingly.  Having been born into the digital world, I am obviously very familiar with social media like many people my age and younger. If regulation and censorship was to be used for social media, I would love to see the law attempt to arrest half of the country for tweeting on a controversial topic – I am pretty sure the prisons wouldn’t have enough room to store everyone who has written a tweet with a hint of defamation!

Trevor Morris from the University of Westminster also gave some insightful opinions, ultimately stating that state regulation would result in the downwards spiral of traditional print media where newspapers end up lacking impact, advertising and consequently readership. This presentation also covered the eternal boundary blurring between advertising and PR and how this can be translated into social media – is a tweet PR or advertising?

A presentation that really stuck with me was Neil Midgley’s on why Leveson couldn’t take on Twitter. Being brought up surrounded by social media has resulted in a fascination with it; it intrigues me how brands can communicate with the public in minutes whereas a letter of complaint can take months to finally get a response. It does seem ludicrous that people can be arrested for tweeting but I do understand that justice has to apply to social media platforms otherwise there would be constant anarchy on the internet.

After absorbing the different views, I personally find it hard to see how traditional print media will continue to exist in a world where journalists become fearful to enquire and take risks if state regulation is instated. The insatiable hunger for gossip that society has will no longer be filled and the need for printed newspapers will begin to disappear as they become filled with mind-numbing, repetitive stories…

Jessica KirbyPR Apprentice at Cirkle