Wednesday, 27 March 2013

Cirkle - Good Mojo

This week we launched our new website, a new look and a new strapline: Cirkle – good mojo.

Instinctively people’s initial reactions have been extremely positive but the almost immediate question from a few has been – why good mojo?

Disappointingly for some, the answer doesn’t involve Austin Powers, Jim Morrison or have anything to do with Haitian voodoo; rather, it neatly sums up who we are and what we do as an agency.

In terms of who we are… Cirkle is the brainchild of Caroline Kinsey, one of the industry’s most energetic and entrepreneurial leaders of the last ten years. Anyone who has ever met Caroline will know she is the living embodiment of relentlessly good mojo and the agency she has created is, in many ways, a reflection of this.

We have pulled together a bunch of talented people who constantly and consistently display purposefulness, positivity, passion, persuasiveness, endurance and flexibility. People who achieve for themselves and for clients. People who believe in treating suppliers as we like to be treated. People with humility and confidence. People who set out to deliver spellbinding creative as often as possible. People who look for a laugh at the darkest hour.

And while we-would-say-that-wouldn’t-we, we have our own pretty powerful endorsement in the shape of The Holmes Report’s EMEA Award for Employee Engagement Award 2012. An award built on people with good mojo – happy people having influential ideas, doing brilliant work, and persuading all sorts of people to do all sorts of things for clients.

And in terms of what we do? Marshall Goldmsith, renowned US management thinker and author of the book Mojo defines it as having four core pillars, all of which are every bit as easily associated to a brand as to a person.

Identity – knowing who you are and what your role in the world is; achievement – what have you achieved lately?  Have you ‘just’ sold lots of product, or have you given something too?; reputation – who do other people think you are, what do they think you’ve done lately – you can’t have total control of this, but you can maintain or improve it; and acceptance – trying to change or improve things they can realistically change, not stretching themselves too thinly or seeing themselves as bigger than they are.

This is a brilliant summation of what successful contemporary brands and organisations do; and what PR is brilliantly placed to help with. It’s about big challenges and big solutions, having vision and the cojones to succeed.

We have lots of examples of where we’ve helped brands with their mojo, whether the audience is consumer or within the retail environment and we’re committed to doing lots more, some big, some small and some just perfectly-sized.

We’re all about building campaigns based on strong thinking, ingenious creative and impressive, commercial results. Campaigns which achieve something. Which add to our clients’ mojo in some way.

So, that’s why ‘good mojo’ – who we are and what we do.  Hopefully your mojo has risen a little reading this and that maybe you’re thinking we’re an agency you’d like to hire, or to work for, or supply to. If it does, give us a call and maybe we can float each other’s boats.

Nick Woods

Deputy MD
@nickwoods01

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